![]() This is all in an effort to keep up with popular trends and gatherings. This applies to users of all age groups.”Īccording to Gotter, FOMO frequently drives consumers to buy products, participate in events as well as share their experiences on social media. “FOMO is a potent force, particularly in millennials, who currently make up a huge portion of buying power one study states that a whopping 69% of millennials feel a fear of missing out when they can’t attend some sort of event. “With increasing amounts of our lives being shared across social media, people are more afraid than ever of missing out on something amazing,” she writes. FOMO & Photo Booth ImagingĪna Gotter, a writer for the marketing website AdEspresso, attributes the surge in photo booth popularity in part to FOMO, or the “Fear of Missing Out” on events and social activities. ![]() Moreover, portable photo booths and event photography services are commonplace attractions at weddings, birthday parties and corporate events. Today, curtained booths are also found in family restaurants, bars, art galleries and other locations where consumers like to document and share their experiences via social media. Both stationary and portable photo booths are increasingly visible at amusement parks and shopping malls, where they were familiar fixtures in the mid to late 20th century. ![]() ![]() Photo booth imaging has found a new following among millennial buyers-76 million influential consumers who are contributing to recent surges in photo print sales.
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